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Desktop · Claude

Install on Claude.

Upload each skill as its own ZIP through Customize → Skills. Claude invokes them automatically when relevant.

Native Skills upload

Upload one complete skill folder per ZIP — including evals/, references/, and any other files inside. Do not zip only SKILL.md. You cannot bulk-install a topic pack as one ZIP; zip each skill separately.

Before you start

  • Turn on Code execution and file creation in Settings → Capabilities (or ask your org owner on Team/Enterprise).
  • Skills require the code execution environment — they will not work without it.
  1. 1

    Download and unzip a topic pack

    Grab a pack from the list below (Starter Kit is a good first pick). Unzip it — each subfolder is one skill with SKILL.md, evals/, references/, and other files.

  2. 2

    Zip each complete skill folder

    For each skill, zip the entire folder with all its contents — not just SKILL.md. Example: reels-script.zip contains reels-script/SKILL.md, reels-script/evals/, reels-script/references/, etc. The folder name must match the name field in SKILL.md frontmatter.

  3. 3

    Open Customize → Skills

    In Claude (web or desktop), go to Customize → Skills at claude.ai/customize/skills. Toggle on any built-in skills you want alongside yours.

  4. 4

    Upload each skill ZIP

    Click + → Create skill → Upload a skill. Select one skill ZIP, wait for it to appear in your list, then repeat for the next skill. There is no multi-skill upload.

  5. 5

    Enable and test

    Toggle each uploaded skill on. Start a chat and ask for something the skill covers — e.g. “write a Reels script for our launch.” Claude picks skills from their description, or you can say “use my reels-script skill.”

Tips

  • Upload brand-profile and voice-builder first — most other skills assume those exist.
  • If Claude ignores a skill, tighten the description in SKILL.md frontmatter so it clearly states when to use it.
  • Skills on claude.ai are per-user. Teammates must upload separately unless your org owner provisions skills org-wide.

Official docs: Claude Help Center — Use skills in Claude

Download a pack

Pick a ZIP below, then return to step 1 above. All desktop guides

Social Media Starter KitEverything you need your first week8 skillsDownload ZIPContent Calendar & PlanningNever miss a Monday9 skillsDownload ZIPPost Writing EssentialsPosts that sound like you, not like AI10 skillsDownload ZIPLinkedIn GrowthThought leadership without the cringe9 skillsDownload ZIPInstagram & Reels GrowthOwn the grid, win the watch-through10 skillsDownload ZIPTikTok GrowthBuilt for the FYP9 skillsDownload ZIPYouTube Creator KitPackaging, retention, and the click8 skillsDownload ZIPX / Twitter GrowthWin the timeline9 skillsDownload ZIPFacebook GrowthPages, Groups, and Reels that still work8 skillsDownload ZIPPinterest GrowthSearch-driven traffic that compounds9 skillsDownload ZIPThreads GrowthConversation-first growth8 skillsDownload ZIPVideo Creation StudioScript to published video, end to end10 skillsDownload ZIPEngagement & CommunityThe daily system that compounds9 skillsDownload ZIPAnalytics & OptimizationNumbers that matter, none that don't9 skillsDownload ZIPAgency & Client ManagementRun social for clients like a machine10 skillsDownload ZIPVisual & DesignOn-brand visuals at scale10 skillsDownload ZIPAI Voice & MusicOwned sound: voiceover, music, and stings6 skillsDownload ZIP

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